Bait and Switch Free Essay Example, 1000 words

Therefore, his offer, whether accepted or not cannot in any way bid the dealership in contract (Lee, 2000). Finally, Tony’s promise on the phone cannot be presumed binding in law and intentions. Explain whether or not advertised specials can be taken advantage of by employees of the advertiser In advertising, it is not speculative that employees of advertisers have colluded with companies to mislead and exploit consumers (Johar, 1996). For example, in this particular advertisement, the advertisement quoted in reduced print font that it was only one at that particular offer. These details were so small that interested buyers would have needed a magnifying glass or a microscope to see it. Without the collusion of the advertiser’s employees and the company, these particular details would have been made visible. Since this fact is well known, some jurisdictions, like the United States have held that using bait and switch operations may be sued in a court of law by affected customers for false advertising and also by competing manufacturers for trademark infringement (Lee, 2000). This means that employees of the advertisers can and have been taking advantage of this consumer influencing tool. We will write a custom essay sample on Bait and Switch or any topic specifical ly for you Only $17.96 $11.86/pageorder now Explain to what extent an advertisement binds the advertiser to the terms of the advertisement Advertising is a way of appealing to the buyer by sellers by presenting the facts of their services and goods so that they can come and buy. Advertisements, therefore, are supposed to be factual and not misleading as far as all the terms and conditions of the advertised goods and services are concerned. Section 238.2 of Advertising and Communication Law analyzes that no one should create an illusionary statement to create a â€Å"false impression of the grade, quality, value, currency of model, size, color, usability or origin of the product offered† that misrepresents the product to the disappointment of the buyer who may be switched from the advertised products to another (Guides Against Bait Advertising, n.d, p.1). In this case, advertisers should be careful because the details of advertisements placed on the public media bids them to such terms. This rule however has loopholes that contradict the legal process when the cases are being presented (Dingell, 1996). Advertise rs have known how to bend the law, as we saw in Tony’s dealership case, where they surely stated that only one pickup track was under the offer quoted in the advertisement, but did so in a way that could not be seen.